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Aloxxi Ultra Hot Intense Semi-Permanent Fashion Color

Rainbow Connection!

Bright, bold, vibrant shades of blue, purple, pink, and green are more popular than ever, and the trend seems to be going mainstream, who knew?

In the 1960’s, when little old ladies sported blue hair courtesy of a rinse no one would have described them as fashion-forward. What it took to make primary colors cool was celebrities like Kelly Osbourne and Katy Perry, who thumbed their noses at convention by dying their hair the most outrageous shades of blue and green. now what began as a rebel yell has become a full-blown trend, and everyone is jumping on the bandwagon. Brand new from Aloxxi, Ultra Hot Intense Semi-Permanent Fashion Colour offers endless color possibilities. Positively charged cationic dyes create a magnetic attraction to negatively charged hair, resulting in color that fades on tone, while the light, creamy consistency ensures even color distribution. Choose from six intermixable shades, including Blue (Midnight in Milan), Red (Rossini Red) and Green (Verde Paradiso).