Using age-old ingredients with innovative technology to create a luxurious brand-and also vegan, gluten, paraben, and sulfate free- appeals to much larger user profile than Pai Shau anticipated. It used to be that luxury and vegan were never used in the same sentence to describe a brand. But many customers want to have a luxurious experience and use a clean line at the same time. At Pau Shau, they believe that luxury and environmental/social responsibility don’t have to be mutually exclusive.
Source: American Salon