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Pai-Shau currently has eight products in their Luxury Haircare collection. They will soon ass three more. Though they have a few other products in development, they plan to keep Pai-Shau a very focused, non-repetitive brand. Stylists tell them they appreciate a boutique brand that uses multi-functional formulations. Each Pai-Shau product is categorized by a beauty ritual, including a Hydrating Ritual, a Design Ritual, and an Enhance Ritual. The next hair care ritual they will launch is the Volume Ritual
Using age-old ingredients with innovative technology to create a luxurious brand-and also vegan, gluten, paraben, and sulfate free- appeals to much larger user profile than Pai Shau anticipated. It used to be that luxury and vegan were never used in the same sentence to describe a brand. But many customers want to have a luxurious experience and use a clean line at the same time. At Pau Shau, they believe that luxury and environmental/social responsibility don’t have to be mutually exclusive.
Source: American Salon
Pai Shau believes that they are bigger than themselves and have a substantial philanthropy component in order to give back and encourage everyone to live their lives with passion. To them, the word “luxury” is not based on price, but on creating a memorable user experience. They wanted to speak to the modern consumer whose definition of luxury is more nuanced, and that involves aroma, packaging, textures, and concentrated formulations.
Pai-Shau is derived from the Portuguese word paixao, which means “passion”. Their “Passion for Life” concept is what sets their brand apart. It’s about inspiring everyone to live life to the fullest and with passion. They are a luxury brand with a heart.