Dyes Make The Difference
Most lighteners on the market only use pigments in their formula to neutralize unwanted brassiness. Pigments add colour to the surface of the hair in the same way we apply make-up. The colour sticks to the skin without penetrating it. The result is a neutralization of brassiness on the surface and the return of unwanted tones after only a few shampoos.
Blacklight COOL TONED BLONDE’s formula uses pigments as well, but it also includes dyes to neutralize unwanted brassiness. Dyes penetrate the hair the same way it permanently stains fabric. The result is a more efficient and permanent neutralization for a long lasting cool toned blonde!